Yorkshire and Humber
Economic growth and activity
Yorkshire and the Humber accounts for just over 8% of the UK’s population but a smaller share of output, with GDP per capita at about 82% of the national average.
Agency intelligence shows there is growth but it is difficult to say where the momentum is. Contacts frequently report cautious customers, delayed decisions and an uncertain outlook.
Professional services, logistics, utilities, infrastructure-related activities and parts of food manufacturing report strong conditions. Demand is being supported by digital and AI investment, international business, public sector programmes and regulated investment pipelines. Some specialist engineering businesses linked to energy, transport and data centre investment also report strong order books.
Elsewhere, conditions are more mixed. Consumer-facing sectors, including hospitality, leisure and parts of retail report weaker spending on non-essentials. Construction and housebuilding remain constrained by higher costs and viability concerns. Manufacturing varies a lot, with some firms benefiting from investment and export opportunities while others face competitive pressures and low demand.
Investment intentions remain cautious, reflecting uncertainty, regulatory burdens, Brexit-related frictions and ongoing geopolitical risks. Although many firms continue to invest in technology, automation and AI, expansion plans are often selective and closely focused on productivity enhancement.
Citizens' Panels suggest households are prioritising essential spending.
Labour market and pay
Yorkshire and the Humber has lower employment rates and higher inactivity than the national average.
Recruitment has become easier over the past year, with fewer vacancies and lower staff turnover. Businesses remain cautious about hiring, and while it is easier to fill many lower-skilled and routine roles, shortages persist in areas such as engineering, construction and technology.
Employment appears stable. Rather than making large numbers of redundancies, many firms are limiting hiring and allowing staff numbers to fall gradually as people leave. Overall, the labour market has become less active as demand has weakened.
Evidence from Citizens' Panels suggests that many people struggle to find jobs that match their skills, while others face barriers to retraining or moving into new types of work. Employers raise similar concerns.
Pay growth has slowed to low single digits and is similar to elsewhere in northern England. Higher National Living Wage rates and National Insurance costs are increasing staff costs, prompting businesses to focus on efficiency gains, automation and targeted hiring rather than widespread pay rises.
Housing market
House prices are almost 25% lower than the national average.
Agency contacts report that there is strong demand from first-time buyers. More people are buying at the lower end of the market because of relatively high mortgage costs.
Housing market conditions vary by price range. Lower-priced homes continue to sell relatively well, while the middle of the market remains subdued. Demand for more expensive homes is weaker, putting pressure on sellers to drop their prices.
Demand for rented homes is strong, but there are not enough available. Demand for student accommodation is also helping to keep the market busy. At the same time, some landlords are leaving the market and regulatory changes have reduced investment in buy-to-let properties in some areas. This has made rental housing harder to find and is pushing rents up.
Agency contacts say new housing development is being held back by lower sale prices, planning delays and other obstacles. These are making some projects less financially attractive and limiting housebuilding, even though demand remains relatively strong.